A brand and 3D visualizations that sell a modular home before the first board is laid
WoodHC offers four fixed-price modular home models and fully custom design. Since the client is buying a house that doesn't exist yet at the time of purchase, the brand and photorealistic visualizations become the only sales tool before the first board goes up.
The logo and home visualizations were designed by Westtro.
Four fixed models, one factory
WoodHC is a Latvian timber-frame and modular home manufacturer. Instead of designing every house from scratch, they offer four fixed-price models — Liepa, Family, Loft, and Lake — plus fully custom design for clients with their own plot and vision. Every home is built in the factory, transported as finished modules, and installed on site, rather than being built up over years.
Structural warranty on all models.
Finishing works warranty.
Air-tightness test at 50 Pa pressure.
How do you sell a house that doesn't exist yet
A modular home is one of the biggest purchases of a client's life, and they sign off on it without ever seeing the finished result in person — the house doesn't exist yet at the moment the contract for materials and finishes is signed. The catalog can't rely on photography; it has to work with visualization that looks real enough for the client to trust a €30,000–130,000 investment decision.
On top of that comes a transparency requirement: the client needs to see exactly what's included in the fixed price — foundation, walls, windows, heating, interior finishing — and what additional costs (utility hookups, landscaping) to expect on top of it, before signing a contract for a house they can only judge on a screen.
Brand and visualization as the primary product image
Westtro developed WoodHC's brand identity — a wordmark with a roof-shaped icon — and the photorealistic 3D visualizations that serve as the primary product image for the fixed models, including the Liepa model visualization below. These visualizations replace photography where there's simply nothing to photograph yet: the house exists only as a model while the client is buying it. Real construction-site photos stay in a separate project gallery as social proof that the process works — never mixed with the sales visualizations, so the client always knows exactly what they're looking at.
Logo designed by Westtro
What's included in the price?
250 mm floor insulation, 200 mm exterior wall insulation, 250 mm mineral wool roof insulation.
Standing-seam "Clasic" roofing with a click system.
3-pane PVC windows and doors with high energy efficiency (Uw 0.8).
Air-to-air heat pump; smart wall ventilation with heat recovery.
Fully finished: plumbing, electrical wiring, painted plasterboard walls, bathroom tiling, fabric stretch-ceiling system, laminate flooring (class 33).
Additional costs to plan for
Site adaptation of the project and approval with the building authority.
External utility connections — electricity, water, sewage.
Plot landscaping — paving, fencing, lawn.
From contract to handover
Two distinct processes — one legal/financial, the other physical/technical — that together take about five months.
- 1. Agreement — finishing materials, colors, contract
- 2. Building permit — approval (up to 2 mo.) and foundation construction (1 mo.)
- 3. Assembly — home assembly and finishing works (2 mo.)
- 4. Utilities — external connections and site landscaping
- 1. Planning and design
- 2. Factory production
- 3. Foundation preparation
- 4. Transportation
- 5. Module installation
- 6. Utility connection
- 7. Finishing works and inspection
- 8. Commissioning
The work, in numbers
Real model specifications and warranty terms, as shown on the WoodHC website itself.
Liepa, Family, Loft, Lake — plus a custom project.
On all models and custom projects.
Including the building permit, production, and assembly.
From factory design to commissioning.
Other Transformations
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Submission received. Thank you!woodhc.lv — live. This case study was prepared by researching the WoodHC website, model lineup, and purchase process.