Four service tiers that turn accounting into a strategic partnership
A certified accounting firm in Liepāja that has served businesses across Latvia and Europe since 2013. Instead of selling hours, FINANSES AK sells four clearly defined service tiers — from €350 for a startup to €2,500 a month for a corporate structure.
The website was developed by Westtro.
Accounting positioned as a strategic partner
FINANSES AK is a certified accounting firm in Liepāja with more than 10 years of experience in financial bookkeeping and tax matters. The company was founded in 2013 with the goal of giving businesses not just accurate accounting, but strategic long-term financial support. Its client base is split into three segments by company size — startups, mid-sized companies, and large companies with corporate structures — served across 11 distinct service lines, from full-cycle accounting to insolvency and financial recovery services.
Founding year.
Experience in financial bookkeeping and tax matters.
Client segments — startups, mid-sized and large companies.
How do you stand apart in an industry where everyone claims the same thing
Accounting services often look identical from the outside — every firm claims to be accurate and reliable. The hardest task isn't proving competence, it's showing a prospective client two things: which service tier actually matches their company's size, and why to pay for a strategic partner rather than just data entry.
On top of that comes the trust question: a company that manages another company's money and tax obligations can't afford to leave any sense of uncertainty. Legal details (registration number, VAT number, address) and partnerships with institutions like LIAA and LTRK need to be visible and verifiable at first glance.
Segmentation that replaces one generic page
Westtro built the FINANSES AK website around a clear segmentation logic: three client cards — for startups, mid-sized companies, and large companies with corporate structures — each leading to its own pricing tier, and a service list split into 11 distinct lines, so a client can quickly find exactly what they need instead of scanning one generic description. Registration details, VAT number, and address are visible right in the footer, and partner badges (Westtro, LIAA, LTRK) appear on the homepage as a trust signal.
Website developed by Westtro
Four service tiers, one clear choice
Each tier includes everything from the one before it and adds the next layer of expertise — from basic bookkeeping to full financial management.
From €350 /mo.
For startups
- Full-cycle accounting
- Tax accounting and filings
- Annual report preparation
- Correspondence with the VID
From €650 /mo.
For mid-sized companies
- Everything in Basic
- Payroll calculation (up to 10 employees)
- Fixed-asset accounting
- Support during VID audits
From €1,200 /mo.
For mid-sized and large companies
- Everything in Standard
- Management reports and profitability analysis
- Cash-flow monitoring
- Priority service level
From €2,500 /mo.
For large companies & holdings
- Everything in Premium
- Budget planning and control
- Financial scenario modeling
- Regular management meetings
Eleven service lines
- Full-cycle accounting
- Payroll calculation and personnel records
- Tax calculation and filing preparation
- Annual report preparation
- Financial analysis and management reporting
- Support for company formation and reorganization
- Accounting records review and assessment
- Consulting on accounting and tax matters
- Insolvency and financial recovery services
- Full-service support for employing foreign workers
- Loss calculation and civil claim preparation
Why choose FINANSES AK?
Experience since 2013 — more than 10 years of track record in financial bookkeeping and tax matters.
Precision and accountability in every entry and filing.
A strategic approach — financial direction, not just data entry.
Tailored solutions for each of the four service tiers.
A trusted long-term partner — with visible partnerships (Westtro, LIAA, LTRK).
The work, in numbers
The real service and pricing structure, as shown on the FINANSES AK website itself.
Basic, Standard, Premium, VIP — from €350 to €2,500/mo.
From full-cycle accounting to insolvency services.
LV / EN / RU — the full website in all three.
More than 10 years of continuous operation.
Other Transformations
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Submission received. Thank you!finansesak.lv — live. This case study was prepared by researching the FINANSES AK website and service structure.